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Drakes relationship to scent is deeply personal. Over the years he has worked to develop distinctive fragrances and scents to curate and improve space. Working with leading air care perfumer Michael Carby and Givaudan – the world’s largest company in the flavor and fragrance industry BWFH has brought his vision to life in the form of five unique scents each based on a different memory. Partnering with Givaudan has enabled BWFH to offer a premium level product while maintaining a strong commitment to the environment and communities where the materials are sustainably and responsibly harvested.BWFH aims to offer affordable luxury to all enabling people to improve their world – through scent.