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Brunswick launches the Ethos bowling ball to help bowler become leading and happy. The new Brunswick Ethos ball carry what Brunswick stands for. The Ethos is an eye-catching tri-mix of colors combined with the leading HK22 base cover with Savvy Hook 4.0 Pearl additives and it has a dual-density symmetric core. The pearl finish makes it shiny it retains energy for the backend and creates a sweeping and aggressive motion that demonstrates higher performance on the lane.