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Built to protect you for the modern high-speed pace of the game CCM has rolled out its latest member of the Tacks family of helmets. Introducing the all-new tacks 720 helmet inspired by CCM’s record-breaking success of the super tacks x helmet. Nest Tech and I.Q.Shion Memory Foam for premium comfort Tool-free adjustment for a personalized fit A pro preferred shell for impact absorption and a pro look AER-TEC thermoregulation system for enhanced air circulation Multi-Density foams and D3O smart material for enhanced protectionScience has shown that keeping your head cool helps improve your performance on the ice. Now this benefit can be felt at this popular elite/competitive level price point. Included in the front of this helmet is Nest Tech which was found in the Tacks X helmet. This will help the helmet mold to your head for a better fit and allow more airflow. To assist with airflow and ventilation is the AER-TEC Thermoregulation system. The enhanced air circulation and sweat evaporation helps with regulating your body heat keeping you cool and able to make faster better decision when it counts. For protection CCM uses multi-density foams and D3O smart material. This is engineered to dissipate impact energy and manage all types of contact. The 720 helmet was redesigned with a wraparound fit that has no gaps in coverage for optimal coverage and comfort.The tool-free adjustment system easily allow you to manipulate the helmet so it best fits your head. This is self-adjusting occipital support cushion and easy front-to-back side adjustment with a wider size range for a customizable fit. Finally rounding out this helmet is an outer shell with a pro approved look and new structured stiffness for added protection on the sides. When purchasing new protective equipment especially a hockey helmet it is vital to find the right fit. Without the proper fit even the most technologically advanced helmet will not be effective. But finding the model and size that fits your head correctly will ensure the protective features will be able to do their job. If youre unsure which helmet fits you best or youre looking for accurate measurement and assessment visit your local Pure Hockey store.