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Elliot Handler co-founder of Mattel decided to produce a line of die-cast toy cars for boys. His idea was to capture a portion of the huge market for small car models dominated at that time by the British company Lesney Products with their Matchbox cars. Although his executives thought it was a bad idea the cars were a big success. There were sixteen castings released in 1968 eleven of them designed by Harry Bentley Bradley with the first one produced being a dark blue Custom Camaro. Race and rank favourite Hot Wheels cars! The Hot Wheels Launch Case is a great storage solution. The opaque container lets kids see their collection of cool cars and then launch them for amped up racing action.
- Reconfigurable track pieces let kids build unique stunts and races for one-of-a-kind track experiences
- Rev up their creativity with endless building possibilities with the open-ended world of Hot Wheels Track Builder System
- More than a toy it’s a tool that helps kids develop life skills like problem solving
- The Booster Pack adds connector pieces like a power booster and orange track for augmenting existing sets
- Great add on for any Track Builder Stunt Set to expand playtime and opportunities for innovation