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The 7R IV is the perfect choice for professional filming. This product rivals that of leading DSLRs. Many wedding photographers are trying to get their hands on a camera. It’s not without reason. With 61.0 megapixels they can take hundreds of great photos. Thanks to the 35mm full-frame Exmor sensor all materials will be of high quality. You can save such photos in memory without worrying about changing the card. When it comes to functionality we should note the following: High-contrast high-resolution Tru-Finder Fast AF despite higher resolution 5.76-million-dot UXGA OLED Tru-Finder The BIONZ X processor is the brain of the device. Built-in microchip is able to batch process images convert video. You can change settings even while taking photos. Not every device has this feature. However the SONY brand is always innovating. This is despite the fact that the case and control panel have hardly changed when compared with other models. This is because the brand consistently adheres to the corporate identity. It s a good strategy as more and more people want to buy a SONY A7 camera.