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Amazing OLED Screen This model is powered by Sony’s powerful Cognitive Processor XR which enhances the clarity and sharpness of all of your content. A variety of functions upscale and enhance your display’s quality for the greatest picture. On this model XR OLED Contrast Pro is also available. The best realistic images with pristine blacks and maximum brightness can be produced by increasing colour and contrast in bright spots. The XR77A80KU produces stunning colours with improved hue and saturation thanks to XR Triluminos Pro resulting in the purest blacks and brightest colours ever. Get awe-inspiring contrast from images that look deep organic and real as if they were taking place in front of your eyes. X OLED Motion is also a feature of this device. Every fast-moving scene is kept crisp and fluid with little blur; images are accurate and brilliant. Additionally this OLED TV eliminates the need for external speakers by transmitting sound directly from the screen thanks to its Acoustic Surface Audio+ architecture. In this manner sound follows objects as they move across the screen creating a distinctive immersive experience. All of these cutting-edge technologies work to make everything you watch more clear and detailed bringing HD and even SD content closer to HDR standards. Additionally whether the image is on a stand or mounted on the wall the simple Metal Flush Surface gives you more screen and less bezel to keep you focused on the image.
- Striking contrast and brightness. Immersive sound. This is the BRAVIA XR OLED XR-77A80K.
- With exceptional colour pure blacks for real-life depth and texture and superior viewing angles Sony OLED is simply stunning.
- Our exclusive streaming service BRAVIA CORE is included on the XR-77A80K with hundreds of movies waiting for you.