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Our BRAVIA XR TV takes picture and sound to a new level with the Cognitive ProcessorXR to a new level. Enjoy unparalleled contrast with extremebrightness and pure blacks in a captivating frameless design.Enjoy breathtaking contrasts on our new OLED with deepand natural images. Its revolutionary processor analyzes likelike the human eye and optimizes hundreds of thousands ofelements. With our unique OLED screen this technology deliverstechnology delivers pure blacks and especially bright images.
- OLED picture as perceived by the human eye
- Turn any sound into a truly immersive experience
- A wide palette of naturally beautiful colors
- Recreating lost texture the intelligent way
- Intelligent motion processing for fast-moving blur-free scenes
- All your entertainment upscaled to 3D surround sound
- Voice Zoom 2 enhances voices for clearer dialog
- Less bezel more picture